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Founder of Lucid Media & Lucid Leads

I build software that runs your business.

Custom applications, workflow automation, and AI integration. One point of contact, zero wasted time.

Jason Poonia, custom software developer in Auckland, New Zealand
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Jason Poonia at his Computer Science graduation
About

A bit about me

I'm a software developer and entrepreneur based in Auckland, New Zealand. With a Computer Science degree and close to a decade of experience, I've built everything from mobile apps to enterprise automation systems.

I run two businesses: Lucid Media, a digital agency helping businesses grow online, and Lucid Leads, a lead generation platform for service-based businesses. When I'm not building software, I'm creating content on YouTube about AI, marketing, and the realities of running an agency.

83%

Reduction in manual processing time after a single automation rollout

147

Hours of manual work eliminated per month across client businesses

2.7x

Average improvement in order fulfilment speed post-automation

11,400+

Qualified leads delivered to service-based businesses

53

Custom software projects shipped for businesses across New Zealand

4.2s

Average API response time reduced from 19 seconds through optimisation

Services

What I build

Custom Software Development

Bespoke web and mobile applications tailored to your exact business requirements. Internal tools, customer-facing platforms, and everything in between.

AI & Machine Learning

Leverage artificial intelligence where it matters. Content generation, predictive analytics, and NLP models integrated directly into your existing stack.

Start ? yes no

Workflow Automation

Eliminate manual processes with intelligent automation. From data entry to multi-system orchestration, I streamline operations that drain your time.

API Development & Integration

Connect your systems seamlessly. Custom APIs, third-party integrations, and data pipeline architecture that keeps everything in sync.

Ventures

Businesses I've built

Selected Work

Projects

Commission Calculator Mobile App — Ray White
Ray White

Commission Calculator Mobile App

Real-time commission calculation tool used by real estate agents across the Ray White network. Handles complex tiered structures and team splits.

Mobile AppReact NativeAPI
Custom Refund & Return Management System — TSB Living
TSB Living

Custom Refund & Return Management System

Automated refund and return processing system integrated with existing e-commerce infrastructure. Reduced manual handling by 80%.

AutomationE-commerceWooCommerce
Warehouse-Logistics Automation — Tradevine
Tradevine

Warehouse-Logistics Automation

End-to-end warehouse and logistics automation connecting inventory management, order processing, and shipping fulfilment.

AutomationAPILogistics
Live Tracking Web Application

Live Tracking Web Application

Real-time tracking application with live map updates, geofencing alerts, and a push notification system.

Web AppReal-timeMaps
Automated Web Content Extractor

Automated Web Content Extractor

Intelligent web scraping and content extraction tool with structured data output and scheduling capabilities.

AutomationAIData
AI-Powered WhatsApp Business Bot

AI-Powered WhatsApp Business Bot

Claude AI-driven WhatsApp bot that detects inbound leads, qualifies them automatically, and responds with context-aware replies, all without human intervention.

AIAutomationClaude SDK
Custom WooCommerce Pricing Plugin — Associated Plastics
Associated Plastics

Custom WooCommerce Pricing Plugin

Dynamic pricing engine for cut-to-size acrylic sheet orders. Handles dimension validation, tiered pricing, and custom add-on options within WooCommerce.

E-commerceWordPressPlugin
Agency Operations Platform — Lucid Media
Lucid Media

Agency Operations Platform

Internal agency management platform with drag-and-drop workflows, client dashboards, deliverable tracking, and automated task orchestration.

Web AppAutomationLaravel
Instagram Carousel Generator — Lucid Media
Lucid Media

Instagram Carousel Generator

Automated carousel image generator built with Puppeteer. Takes JSON content specs and produces branded, ready-to-post Instagram carousels at scale.

AutomationPuppeteerContent
Sports Arbitrage Finder

Sports Arbitrage Finder

Python-based tool that scans odds across multiple bookmakers in real-time to identify arbitrage opportunities, using The Odds API for live data feeds.

PythonAPIData
Photo ID Processing App

Photo ID Processing App

React Native mobile app for capturing and processing photo IDs. Features image manipulation, smart cropping, and local secure storage.

Mobile AppReact NativeImage Processing

"Jason has been awesome in the work he has done for us – he is fast, very responsive and professional."

Joel D'leema Director, TSB Living

"He worked quickly and efficiently, turning our ideas into reality. His expertise made the process smooth, and implemented any changes really quickly until things were working just as we needed."

Alana Saunders Agent, A T Realty Ray White

"Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it."

Lynnae Sands Director, Windsor Industries
FAQ

Common questions

How does pricing work?

Every project is scoped individually based on complexity and requirements. I provide a fixed-price quote upfront after an initial discovery call. No hourly billing, no surprise invoices. You know exactly what you're paying before we start.

How long does a typical project take?

Most projects range from 2 to 8 weeks depending on scope. A targeted automation might take 2 weeks, while a full web application could be 6-8 weeks. I'll give you a clear timeline during the planning phase.

Do you work with businesses outside New Zealand?

Absolutely. While I'm based in Auckland, I work with clients across Australia, the UK, and the US. Everything is managed remotely with regular video check-ins and async updates.

What technologies do you work with?

I work across the full stack. React, React Native, Next.js, Astro, Laravel, Python, and Node.js on the development side. For AI integration, I work with Claude, OpenAI, and custom ML models. The right tool depends on your project.

Do you offer ongoing support after launch?

Yes. Every project includes a handover period with documentation. Beyond that, I offer ongoing support and iteration packages so your software grows with your business.

Can you integrate with our existing systems?

That's one of my specialities. I've built integrations with CRMs, accounting software, e-commerce platforms, payment gateways, and custom APIs. If it has an API, I can connect it.

Let's build something.

Get in touch and I'll put together a personalised quote based on your specific needs.

Thanks! I'll be in touch soon.